Max: Everything You Saved, Right When You Need It.
Designers save references for years, then lose them across folders, apps and feeds. Max by Massive brings those saves into one private library on Mac and lets you search for references across the web. One shortcut away from the work in front of you. Massive developed the naming, identity, and interface design for this tool, building a brand that brings discovery to your searches.
Product Experience
Max does a lot under the hood, so the experience is built around three moves. A keyboard shortcut opens search on top of whatever you’re working in. Point it at a local folder, or switch between your own saves and the web. Drag what you find into a holding tray, then out into any app.
Identity System
The M mark is built from soft, rounded steps, like a stack of cards settling into place, the way scattered saves become one library. We tested dozens of constructions for one that holds up at app‑icon size and animates in short, quick beats. ITC Cushing gives the system its archival, print-like feeling, and Fragment Mono runs the interface layer. Highlighter yellow points out what you’ve found, and gradating lines carry you between searches.
CLIENT
Max
Identity Systems
Vy Huynh
Becca Chen
Motion
Caio Muranaka
João Renato Nicoli
Agency
Massive Assembly
Development
Jason Yeh
Naming Strategy
Alan Xu
Creative Direction
Jason Yeh
Eugene Art Seo