Hypebeast
Goods, Flea, & 100
Hailing from Hong Kong, Hypebeast is considered a leading global authority on streetwear and culture. HB and Massive collaborated on a number of creative initiatives for the leading global platform including campaigns for the Hypebeast apparel brand, branded market events, and the Hypebeast 100.
Hypebeast Goods and Services
Designed by Hypebeast with its global audience and community in mind, the new Hypebeast Goods and Services label embodies modern essentials with intention.
Featuring functional items made with premium quality and timeless designs, the collection includes wardrobe staples ranging from hoodies, T-shirts and sweatpants, as well as a towel and laundry duffel.
Massive matched the collection’s timeless aesthetic with subtle functional type specs and textural movements. The Hypebeast Goods and Services first drop is now available on HBX.
Hypebeast Flea
Hypebeast Flea New York, a weekend-long celebration of New York’s creative community, with a curated market of more than 30 vendors — categories span fashion, design, printed matter, art, food & beverage and more.
HYPEBEAST100:
Hall of Fame & Awards
Hypebeast100 Awards acknowledges the year’s best designers and brands that have gone beyond the outer limits of creativity. Their names are synonymous with innovation and excellence — Stüssy, Sandy Liang, ASICS, Carhartt, sacai, Wales Bonner, —
“As we step into our second decade of Hypebeast100, we stand firm in our commitment to recognize the world’s most influential creatives in fashion and their amazing achievements. We strongly believe in the power of creativity and its ability to challenge and inspire, both in good times and in trying times.”
Client
Hypebeast
Team
Massive Assembly
Eugene Seo
Jason Yeh
Hypebeast
Animation
Champ Panupong Techawongthawon
Jason Yeh